Urgent SMS Texting Announcement
Twilio (and all of the SMS providers) are now requiring registration of your number. Here is the letter they sent me this week. I am putting my comments in “Quotations” to elaborate on this.
You’re receiving this email from Twilio because you may have sent application-to-person (A2P) text messages (SMS or MMS) to U.S. phone numbers from an unregistered 10-digit long code (10DLC) phone number using your Twilio account in the past 60 days. “This is all twilio numbers that are not 800 numbers or 5 digit short code numbers”
You can ignore this email if you’ve registered all your 10DLC phone numbers for A2P 10DLC using Twilio, or if you don’t plan to send text messages from 10DLC phone numbers to U.S. consumers.
What do you need to know?
A2P 10DLC registration is required by all major U.S. telecommunications carriers. Following other U.S. carriers raising fees for unregistered messages to encourage 10DLC registration, Verizon will increase its per-message rate on unregistered traffic, effective July 1, 2023.
Please refer to What pricing and fees are associated with the A2P 10DLC service? to see a list of fees related to A2P 10DLC in the U.S.
Why is this happening?
These changes align with the broader industry goals to create a fully registered and verified business messaging ecosystem in the U.S. to protect consumers from spam, fraud, and non-compliant messaging. On May 15, 2023, Twilio advised that U.S. A2P 10DLC registration will be mandatory by July 5, 2023. “In other words, let’s punish everyone for the actions of a few and make even more money off the backs of small businesses”
What do you need to do?
If you are sending messaging traffic to U.S. recipients using unregistered phone numbers, associate your phone numbers to an approved A2P 10DLC Campaign via Twilio Console or via API before July 1, 2023, to avoid higher carrier fees.
Alpha Dog Software’s Role
We will handle the registration for you if you want. Please fill out the below form and we will take care of it.